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Tell to Win

ISBN: 9780307587954 | 0307587959
Format: Hardcover
Publisher: Crown Business
Pub. Date: 3/1/2011

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Why do you need this book? Because today everyone -- whether they know it or not -- is in theemotional transportationbusiness. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you canrs"t tell it, you canrs"t sell it. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear thatpurposefulstories those created with a specific mission in mind are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multipleindustries, has long relied onpurposeful story tellingto motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. InThe Art of the Tell,Guber shows how to move beyond soulless Power Point slides, fact, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capturing your audiencers"s attention first, fast and foremost *Motivating your listeners by demonstrating authenticity *Building yourtellaround "whatrs"s in it for them" *Changing passive listeners into active participants *Using "state-of-the-heart" technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" master tellers with whom hers"s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, yours"ll know how to craft, deliver -- and own a story that is truly compelling, one capable of turning others into viral advocates for your goal.


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