Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

Tell to Win

ISBN: 9780307587954 | 0307587959
Format: Hardcover
Publisher: Crown Business
Pub. Date: 3/1/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Why do you need this book? Because today everyone -- whether they know it or not -- is in theemotional transportationbusiness. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you canrs"t tell it, you canrs"t sell it. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear thatpurposefulstories those created with a specific mission in mind are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multipleindustries, has long relied onpurposeful story tellingto motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. InThe Art of the Tell,Guber shows how to move beyond soulless Power Point slides, fact, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capturing your audiencers"s attention first, fast and foremost *Motivating your listeners by demonstrating authenticity *Building yourtellaround "whatrs"s in it for them" *Changing passive listeners into active participants *Using "state-of-the-heart" technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" master tellers with whom hers"s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, yours"ll know how to craft, deliver -- and own a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Please wait while this item is added to your cart...