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" Television and Radio Announcing, Eighth Edition"

by:
ISBN: 9780395875407 | 0395875404
Edition: 8th
Format: Paperback
Publisher: HOUGHTON MIFFLIN CO
Pub. Date: 12/1/1997

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Table of Contents
Prefacexiii
Announcing for the Electronic Media
1(24)
The Announcer for the Electronic Media
2(5)
... MORE
Employment as an Announcer
7(3)
Education and Training
10(7)
Coursework Considerations
11(2)
Checklist: Courses to Build Your Career
13(4)
The Announcer's Responsibility
17(1)
Spotlight: Broadcast Ethics and the Announcer's Responsibility
18(7)
Practice: Practicing with Equipment
21(3)
Practice: Establishing Ethical Guidelines
24(1)
Practice: Backgrounds of Successful Announcers
24(1)
The Announcer as Communicator
25(35)
Principles of Effective Communication
27(2)
Interpreting Copy
29(10)
Checklist: Analyzing Broadcast Copy
30(1)
Identifying the General Meaning
31(1)
Stating the Specific Purpose
32(1)
Identifying the General Mood
33(2)
Determining Changes in Mood
35(2)
Determining Parts and Structure
37(2)
Analyzing Punctuation Marks Used in Scripts
39(4)
Marking Copy
43(1)
Verifying Meaning and Pronunciation
44(2)
Reading Aloud
46(1)
Reading Ahead
46(1)
Conveying Interest in Your Material
47(1)
Talking to the Listener
48(1)
Spotlight: Learning to Sound Local
49(3)
Dan O'Day
Researching Background about Authors and Copy
52(1)
Employing Characterization
52(8)
Dramatized Commercials
53(3)
Practice: Analyzing the Delivery of Professional Announcers
56(1)
Practice: Effecting Mood Changes
56(1)
Practice: Talking a Script
57(3)
Voice Analysis and Improvement
60(31)
The Importance of Voice Improvement
61(1)
Speech Personality
62(1)
Analyzing Your Speech
63(2)
Voice Analysis
65(10)
Pitch
66(3)
Volume
69(1)
Tempo
70(1)
Vitality, Energy
71(4)
Voice Quality
75(3)
Resonance versus Thinness
75(2)
Breathing and Breathing Exercises
77(1)
Spotlight: Improving Your Voice Personality
78(4)
Common Voice Problems
82(9)
Nasality and Denasality
82(1)
Huskiness
83(1)
Excessive Sibilance
84(1)
Practice: Achieving a Low Pitch
85(2)
Practice: Varying Your Pitch
87(1)
Practice: Varying Your Tempo
88(2)
Practice: Working on Nasal Resonance
90(1)
Pronunciation and Articulation
91(29)
Variations in United States and Canadian Speech
93(1)
Causes of Mispronunciation
94(2)
Pronunciation
96(12)
Speech Sounds of American English
96(1)
Vowels
97(8)
Diphthongs
105(2)
Consonant Sounds
107(1)
Spotlight: The Debate Over Standard American Speech
108(3)
Phonetic Transcription
111(1)
Articulation
111(9)
Articulation Problems
112(8)
American English Usage
120(39)
Our Changing Language
122(2)
Spotlight: Politically Correct Language
124(10)
American English and Ethnicity
127(4)
Gender in American English
131(2)
Nations and Citizens of the World
133(1)
Usage Guidelines
134(10)
Age Referents
134(1)
Jargon and Vogue Words
135(2)
Redundancies
137(1)
Cliches
137(6)
Latin and Greek Plurals
143(1)
Nonstandard Expressions and Usage
144(15)
Slang
144(3)
Solecisms
147(1)
Words Often Misused
148(7)
Deliberate Misuse of Language
155(3)
Practice: Improving Vocabulary and Pronunciation
158(1)
Practice: Analyzing Regional Accents
158(1)
Broadcast Equipment
159(29)
Digital Workstations
159(7)
Preparing to Work at a Tapeless Radio Station
162(2)
But Don't Ignore the Old!
164(2)
Spotlight: Equipping Broadcast Studios for the Twenty-first Century
166(2)
Microphones
168(6)
Internal Structure
168(2)
Pickup Patterns
170(2)
Intended Use
172(2)
Audio Consoles
174(5)
Audio Storage Systems
179(5)
Tape Carts, CD and DAT Players, and Digital Cartridge Machines
179(3)
Turntables
182(2)
Automated Radio Stations
184(4)
Practice: Comparing the Audio Quality of Microphones
186(1)
Practice: Surveying Field Equipment
187(1)
Performance
188(49)
Audience Rapport
189(1)
Overcoming Microphone and Camera Fright
190(5)
Lack of Experience
192(1)
Lack of Preparation
192(1)
Fear of Failure
193(1)
Lack of Self-esteem
193(1)
Lack of Mental Preparation
194(1)
Dislike of One's Voice or Appearance
194(1)
Microphone Consciousness
195(3)
Camera Consciousness
198(14)
Hitting Marks
198(1)
On-Camera Movement
199(5)
Holding Props
204(2)
Holding Scripts
206(1)
Using Peripheral Vision
207(1)
Clothing and Makeup
208(2)
Working with Cue Cards
210(1)
Working with Prompters
211(1)
Instructions and Cues
212(7)
Achieving Good Working Relationships
212(1)
Taking a Level
213(2)
Hand Signals
215(4)
Spotlight: Breaking into the Announcing Field
219(2)
Performance Skills
221(7)
Preparing for a Performance
221(2)
Achieving a Conversational Style
223(1)
Checklist: Preparing to Perform
224(1)
Reading Telephone Numbers
225(1)
Developing a Sense of Time
226(1)
Other Tips for Improving Your Performance
227(1)
Ad-lib Announcing
228(5)
Know What You're Talking About
229(1)
Be Interested in What You're Saying
230(1)
Be Eager to Communicate with Your Listener
230(1)
Practice: Ad-lib Announcing
230(3)
Checklist: Improving Ad-lib Announcing Skills
233(1)
Develop an Attractive Personality
233(1)
Evaluating Performances
233(4)
Checklist: Evaluating Radio and Television Performances
234(2)
Checklist: Evaluating Television Performances
236(1)
Commercials and Public-Service Announcements
237(34)
In-House Production of Radio Spots
238(2)
The Announcer's Role
240(1)
Analyzing and Marking Commercial Copy
241(9)
Analyzing Structure
242(3)
Analyzing Mood
245(3)
Marking Commercial Copy
248(2)
Recording a Commercial in a Studio
250(6)
Working with Commercials During an On-Air Shift
252(4)
Spotlight: Tips From a Voice-over Pro
256(4)
Character Voices
258(2)
Radio Public-Service Announcements
260(11)
Practice: Television Commercials
264(4)
Checklist: Making Effective Television Commercials
268(1)
Practice: Delivering Radio Commercials and PSAs
269(1)
Practice: Producing Your Own Commercial
269(1)
Practice: Delivering Television Commercials
270(1)
Interview and Talk Programs
271(41)
Talk and Interview Shows Today
272(5)
Principles of Effective Interviewing
277(2)
Avoiding Abstraction
277(1)
Avoiding Bias
278(1)
Tips for Conducting Successful Interviews
279(17)
Preparing for the Interview
279(2)
The Guest
281(2)
Conducting the Interview
283(11)
Checklist: Becoming a Skilled Interviewer
294(2)
Spotlight: The Art of Interviewing
296(3)
Arthur S. Hough, Jr.
Radio Talk-Show Hosts
299(8)
Preparing for the Shift
300(3)
Performing as a Radio Talk-Show Announcer
303(2)
Legal and Ethical Concerns
305(1)
Challenges and Responsibilities
306(1)
Hosting Television Talk Programs
307(5)
Types of Talk Shows
307(1)
Practice: Interviewing
308(3)
Practice: Interviewing for Radio News
311(1)
Radio News
312(32)
Anchoring Radio News
314(16)
News Sources
314(4)
Preparing for a Shift
318(4)
Writing News
322(1)
Checklist: Writing Effective News Copy
322(4)
Delivering the News
326(4)
The Radio Field Reporter
330(2)
Live Reporting
330(1)
Voicers, Actualities, Sceners, and Wraps
331(1)
Spotlight: Philosophies of Radio and Television Journalism
332(12)
Preparing Feature Reports: Minidocs
334(4)
Checklist: Recording Interviews Successfully
338(4)
Practice: Reading News Copy Cold
342(1)
Practice: Rewriting News Copy
343(1)
Practice: Performing Commercials on the Side
343(1)
Television News
344(24)
Television Reporters
345(12)
Preparing a Package on Tape
346(9)
Reporting Live from the Field
355(2)
The News Anchor
357(5)
Working Conditions and Responsibilities
357(2)
Using a Prompter
359(3)
Spotlight: A Representative Television News Operation
362(3)
Weather Reporting
365(3)
Practice: Comparing Local and National Newscasts
367(1)
Music Announcing
368(36)
The Popular-Music Announcer (DJ)
369(15)
Working Conditions
371(5)
Popular-Music Station Formats
376(7)
Announcing Styles
383(1)
Spotlight: On Being a DJ...
384(10)
Working Conditions at Representative Stations
387(2)
Preparing for a Career as a DJ
389(1)
Checklist: Improving Your Popular-Music Announcing Style
390(2)
Practice: Tracking Rate of Delivery for Different Sounds
392(1)
Practice: Announcing Popular Music
393(1)
The Classical-Music Announcer
394(10)
Checklist: Polishing Your Classical-Music Announcing
397(1)
Practice: Announcing Classical Music
398(6)
Sports Announcing
404(41)
Working Conditions of Sports Announcers
406(7)
Interviewing Athletes
413(4)
Tape-Editing Considerations
414(1)
Tips for Effective Interviewing
415(2)
Sports Reporting
417(5)
The Television Sports Reporter
417(3)
The Radio Sports Director
420(2)
The Play-by-Play Announcer
422(16)
Working Conditions
422(5)
Practicing Play-by-Play Announcing
427(1)
Preparing for Play-by-Play Announcing
428(1)
Calling the Game
429(2)
Additional Tips on Sportscasting
431(6)
Checklist: Becoming a Better Play-by-Play Announcer
437(1)
The Play Analyst
438(4)
Practice: Play-by-Play Announcing
441(1)
Practice: Getting Athletes' Names Right
442(1)
Spotlight: Talking Sports With the Babe
442(3)
Mike Wise
Starting Your Announcing Career
445(35)
Preparing for Your Career
446(4)
Checklist: Assessing Your Career Potential
448(2)
Job-Hunting Tools
450(15)
Resumes
450(1)
Types of Resumes
451(5)
Some Tips on Preparation
456(2)
Photographs
458(1)
The Cover Letter
459(1)
Audition or Resume Tapes
460(4)
Answering Machines and Pagers
464(1)
Mailing Address and Phone Number
465(1)
Finding Job Openings
465(1)
Spotlight: Surviving Career Changes
466(3)
Applying for a Position at a Radio Station
469(2)
Interviewing for a Job
471(4)
Joining a Union
475(1)
Going Where Your Career Takes You
476(2)
Practice: Drafting Your Resume
477(1)
Practice: Checking Out the Job Scene
477(1)
Preparing a Scannable Resume for Today's Standards
478(2)
Checklist: Preparing a Scannable Resume
478(2)
Appendixes: References for Broadcast Performers480(157)
A. Scripts to Develop Performance Skills
481(55)
B. Pronunciation Guide
536(16)
C. Phonetic Transcription
552(26)
D. Foreign Language Pronunciation
578(46)
E. Suggested Resources
624(13)
Glossary637(23)
Credits660(1)
Index661

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