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| Preface | p. xiii |
| Acknowledgments | p. xv |
| Introduction | p. 1 |
| Orientation | p. 7 |
| The Work of the Critic | p. 9 |
| Introduction | p. 9 |
| The Ends of Criticism | p. 9 |
| Journalistic Television Criticism | p. 10 |
| The Critical Stance | p. 11 |
| Criticism and Culture | p. 13 |
| Narrative and Contextual Reality | p. 1... MORE |
| Critical Categories and Critical Choices | p. 17 |
| The Business of Television | p. 18 |
| The Familiar and the Unfamiliar in Television | p. 19 |
| Critical Orientation | p. 19 |
| Summary | p. 20 |
| Exercises | p. 21 |
| Suggested Readings | p. 22 |
| Demystifying the Business of Television | p. 23 |
| Introduction | p. 23 |
| The Role of Advertising, Ratings, and Schedules | p. 24 |
| Advertising | p. 24 |
| Ratings | p. 24 |
| Categories of Ratings | p. 27 |
| Demographics | p. 27 |
| Public Television and Ratings | p. 28 |
| Ratings and the Cost of Advertising | p. 28 |
| The Sweeps | p. 29 |
| Why Television Shows Get Renewed or Canceled | p. 30 |
| Ratings in the Summer | p. 31 |
| The Strategies of Television Advertising | p. 31 |
| Product Promotion Within Television Programs | p. 33 |
| Product Placement | p. 34 |
| Scheduling and Advertising | p. 35 |
| Noncommercial Channels | p. 36 |
| The Production of a Television Show | p. 36 |
| Production Houses | p. 36 |
| Pilots and the "Pitch" | p. 37 |
| The Production Team | p. 38 |
| The Producer | p. 38 |
| Writers | p. 39 |
| The Writer's Treatment | p. 41 |
| Directors | p. 42 |
| Casting | p. 43 |
| Putting a Show Into Production | p. 43 |
| Summary | p. 45 |
| Exercises | p. 46 |
| Suggested Readings | p. 47 |
| Formal Aspects of Television | p. 49 |
| Television Style | p. 51 |
| Introduction | p. 51 |
| Length of Shot and Framing | p. 51 |
| Multi-Camera Production | p. 53 |
| Reaction Shots | p. 53 |
| Lighting | p. 54 |
| Production on Film Versus Digital Video | p. 55 |
| Style, Reception, and Digital Video Practices | p. 56 |
| Modes of Presentation | p. 58 |
| Television Sound and Editing | p. 59 |
| Production Styles | p. 60 |
| Art Direction | p. 60 |
| The Split Screen | p. 63 |
| Directors | p. 63 |
| Actors | p. 64 |
| Summary | p. 64 |
| Exercises | p. 65 |
| Suggested Readings | p. 66 |
| Television, the Nation's Storyteller | p. 67 |
| Introduction | p. 67 |
| Storytelling and the Human Condition | p. 69 |
| The Nature of Narrative | p. 71 |
| Narrative Theories | p. 72 |
| Aristotle's Narrative Theory | p. 72 |
| Propp's Narrative Theory | p. 73 |
| Barthes's Narrative Theory | p. 73 |
| Narrative Structure | p. 75 |
| Intertextuality | p. 76 |
| Characters | p. 77 |
| Archetypes | p. 79 |
| Myth | p. 81 |
| Close Analysis of Narrative Structure | p. 86 |
| Summary | p. 86 |
| Exercises | p. 87 |
| Suggested Readings | p. 88 |
| Television Genres | p. 89 |
| Introduction | p. 89 |
| Television Genre, Production, and Scheduling | p. 90 |
| The Rules for Classifying Genres | p. 90 |
| Genre and Television Criticism | p. 92 |
| Comedy | p. 93 |
| Situation Comedy | p. 93 |
| Animated Situation Comedy | p. 102 |
| Variety Comedy | p. 103 |
| Talk Shows | p. 103 |
| Nighttime Talk Shows | p. 103 |
| Daytime Talk Shows | p. 104 |
| Information Talk Shows | p. 104 |
| News | p. 105 |
| National and World News | p. 105 |
| Local News | p. 106 |
| News-Talk | p. 107 |
| 24-Hour News | p. 107 |
| Magazine Shows | p. 108 |
| News-Talk-Entertainment | p. 108 |
| Investigative or Public Affairs | p. 108 |
| Celebrity News | p. 109 |
| Drama | p. 109 |
| Crime Shows (Detective, Police, FBI, and Forensic Science) | p. 110 |
| Workplace Drama | p. 111 |
| Family Drama | p. 111 |
| Hybrid Drama | p. 112 |
| Teleplays and Telefilms | p. 112 |
| Docudrama | p. 113 |
| Soap Opera | p. 113 |
| Science Fiction | p. 115 |
| Reality Shows | p. 115 |
| Sports | p. 117 |
| Children's Television | p. 117 |
| Game Shows | p. 118 |
| Other Genres | p. 119 |
| Summary | p. 119 |
| Exercises | p. 120 |
| Suggested Readings | p. 121 |
| Theoretical Approaches to Television Criticism | p. 123 |
| Rhetoric and Culture | p. 125 |
| Introduction | p. 125 |
| Rhetoric | p. 126 |
| Classical Rhetoric | p. 127 |
| Rhetoric Through the Ages | p. 128 |
| Intentionality | p. 129 |
| The Symbolic Nature of Rhetoric | p. 129 |
| The Rhetoric of Kenneth Burke | p. 130 |
| Television Rhetoric | p. 132 |
| Rhetoric and Values | p. 133 |
| Cultural Studies | p. 135 |
| British Cultural Studies | p. 137 |
| Power, Ideology, and Hegemony | p. 138 |
| Hall's Encoding/Decoding Model | p. 139 |
| The Codes of Television Production | p. 141 |
| Decoding and Pleasure | p. 143 |
| Summary | p. 144 |
| Exercises | p. 145 |
| Suggested Readings in Rhetoric | p. 146 |
| Suggested Readings in Cultural Studies | p. 147 |
| Representation and Its Audience | p. 149 |
| Introduction | p. 149 |
| What Is Representation? | p. 150 |
| Television Representation | p. 150 |
| Interpreting Representation | p. 151 |
| Reception of Televisual Images | p. 152 |
| Symbols | p. 153 |
| The Illusion of Reality | p. 153 |
| The Need for Images | p. 154 |
| Representation of the "Other" | p. 155 |
| Advice for Television Critics | p. 158 |
| Representation and Collective Memory | p. 160 |
| Summary | p. 161 |
| Exercises | p. 162 |
| Suggested Readings | p. 163 |
| Postmodernism | p. 165 |
| Introduction | p. 165 |
| Postmodernism Defined | p. 166 |
| Postmodern Television | p. 168 |
| MTV | p. 170 |
| MTV Reinvented | p. 172 |
| MTV's Influences | p. 173 |
| Postmodern Theories | p. 173 |
| Summary | p. 176 |
| Exercises | p. 177 |
| Suggested Readings | p. 178 |
| Critical Applications | p. 179 |
| Guidelines for Television Criticism | p. 181 |
| Introduction | p. 181 |
| Critical Orientation | p. 182 |
| Story and Genre | p. 182 |
| Organization | p. 184 |
| Opening Segment | p. 184 |
| The Structure of the Program | p. 188 |
| Demographics | p. 188 |
| Context | p. 189 |
| The Look of the Program and Its Codes | p. 190 |
| Analysis | p. 192 |
| Judgment | p. 194 |
| Writing Television Criticism | p. 194 |
| Summary | p. 195 |
| Sample Criticism of a Television Program: Parenthood | p. 197 |
| Introduction | p. 197 |
| Thesis | p. 197 |
| Purpose | p. 198 |
| Description of Parenthood | p. 198 |
| Production Information | p. 200 |
| Description of the Episode | p. 201 |
| Questions for Analysis | p. 203 |
| Analysis and Interpretation | p. 204 |
| Story, Substance, and Context | p. 204 |
| Representation | p. 208 |
| Demographics and Viewer Involvement | p. 209 |
| Summary | p. 210 |
| Glossary | p. 211 |
| References | p. 217 |
| Index | p. 227 |
| About the Author | p. 239 |
| Table of Contents provided by Ingram. All Rights Reserved. |