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| Preface | p. xi |
| Acknowledgments | p. xvii |
| Television Structures and Systems | p. 1 |
| An Introduction to Television Structures and Systems: Ebb and Flow in the Postnetwork Era | p. 3 |
| Television's Not-So-Distant Past: The Network Era | p. 4 |
| Polysemy, Heterogeneity, Contradiction | p. 6 |
| Interruption and Sequence | p. 12 |
| Segmentation | p. 13 |
| Halting the F... MORE | p. 13 |
| Summary | p. 17 |
| Further Readings | p. 18 |
| Narrative Structure: Television Stories | p. 21 |
| The Theatrical Film | p. 22 |
| The Television Series | p. 33 |
| The Television Serial | p. 41 |
| Transmedia Storytelling | p. 48 |
| Summary | p. 51 |
| Further Readings | p. 51 |
| Building Narrative: Character, Actor, Star | p. 55 |
| Building Characters | p. 57 |
| Building Performances | p. 65 |
| The Star System? | p. 80 |
| Summary | p. 92 |
| Further Readings | p. 92 |
| Beyond and Beside Narrative Structure | p. 97 |
| Television's Reality | p. 98 |
| Television's Reality: Forms and Modes | p. 101 |
| Television's Reality: Genres | p. 113 |
| Summary | p. 142 |
| Further Readings | p. 142 |
| . The Television Commercial | p. 149 |
| U.S. TV's Economic Structure | p. 150 |
| The Polysemy of Commodities | p. 159 |
| The Persuasive Style of Commercials | p. 176 |
| Summary: "Capitalism in Action" | p. 204 |
| Further Readings | p. 205 |
| Television Style: Image and Sound | p. 209 |
| An Introduction to Television Style: Modes of Production | p. 211 |
| Single-Camera Mode of Production | p. 213 |
| Multiple-Camera Mode of Production | p. 218 |
| Hybrid Modes of Production | p. 222 |
| Summary | p. 224 |
| Further Readings | p. 224 |
| Style and Setting: Mise-en-Scene | p. 227 |
| Set Design | p. 227 |
| Costume Design | p. 240 |
| Lighting Design | p. 240 |
| Actor Movement | p. 248 |
| Summary | p. 249 |
| Further Readings | p. 250 |
| Style and the Camera: Videography and Cinematography | p. 253 |
| Basic Optics: The Camera Lens | p. 254 |
| Image Definition and Resolution | p. 261 |
| Color and Black-and-White | p. 269 |
| Framing | p. 270 |
| In-Camera Visual Effects | p. 288 |
| Summary | p. 290 |
| Further Readings | p. 291 |
| Style and Editing | p. 293 |
| The Single-Camera Mode of Production | p. 293 |
| The Multiple-Camera Mode of Production | p. 314 |
| Continuity Editing and Hybrid Modes of Production | p. 319 |
| Summary | p. 321 |
| Further Readings | p. 322 |
| Style and Sound | p. 325 |
| Types of Television Sound | p. 326 |
| Purposes of Sound on Television | p. 335 |
| Acoustic Properties and Sound Technology | p. 341 |
| Space, Time, and Narrative | p. 350 |
| Summary | p. 353 |
| Further Readings | p. 354 |
| Television Studies | p. 357 |
| An Introduction to Television Studies | p. 359 |
| Critical Research and Television | p. 360 |
| Further Readings | p. 363 |
| Textual Analysis | p. 367 |
| Television Authorship | p. 367 |
| Style and Stylistics | p. 370 |
| Genre Study | p. 375 |
| Semiotics | p. 381 |
| Summary | p. 390 |
| Further Readings | p. 391 |
| Discourse and Identity | p. 395 |
| Ideological Criticism and Cultural Studies | p. 395 |
| The Discourse of the Industry I: Production Studies | p. 403 |
| The Discourse of the Industry II: Political Economy | p. 406 |
| Discourse and Identity I: Gender | p. 410 |
| Discourse and Identity II: Queer Theory | p. 416 |
| Discourse and Identity III: Race and Ethnicity | p. 418 |
| Summary | p. 421 |
| Further Readings | p. 422 |
| Sample Analyses and Exercises | p. 429 |
| Mass Communication Research | p. 435 |
| Glossary | p. 445 |
| Index | p. 473 |
| Table of Contents provided by Ingram. All Rights Reserved. |