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Team Sports Marketing

ISBN: 9780750679794 | 0750679794
Edition: 1st
Format: Nonspecific Binding
Publisher: Routledge
Pub. Date: 7/27/2011

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SummaryTable of ContentsAuthor Biography
Kirk L. Wakefield is Professor, Sport Sponsorship and Sales, and Chair of the Marketing Department, Hankamer School of Business, Baylor University.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art ... MORE
... MORE
What Is Team Sports Marketing
Sell an Identity
Precision Marketing
Research Your Fans
Build the Season Ticket Base
Build Value
Build it and They Will Come
Create Sponsorship Partners
Create Sponsorship Value
Move Merchandise
Create Technological Advantages
Build Community
Table of Contents provided by Publisher. All Rights Reserved.
Kirk L. Wakefield is Professor, Sport Sponsorship and Sales, and Chair of the Marketing Department, Hankamer School of Business, Baylor University.


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