FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$10.00

OUR PRICE:
$10.00

You may extend rentals at any time.


The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

ISBN: 9780071802192 | 0071802193
Edition: 1st
Format: Paperback
Publisher: McGraw-Hill
Pub. Date: 7/24/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
SummaryTable of ContentsAuthor Biography

It’s time to take the mystery out of Twitter

You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!

Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way!

Through real-life examp... MORE

  • Secrets to building influence on Twitter
  • The formula behind every Twitter business success
  • 22 ways to build an audience that wants to connect to you
  • Content strategies, time savers, and useful tips
  • 20 ways to use Twitter as a competitive advantage

Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!


Hundreds of proven ways to increase influence by gathering an army of followers on Twitter The Tao of Twitteroffers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You'll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability. Mark Schaefer, director of Schaefer Marketing Solutions, has received seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.
Introductionp. v
Discovering the Tao of Twitterp. 1
The Tao of Twitter in Actionp. 7
The Tao Explainedp. 15
The Business Benefits of Twitterp. 21
Tao 1: Making Targeted Connectionsp. 35
Tao 2: Providing Meaningful Contentp. 49
Tao 3: Offering Authentic Helpfulnessp. 59
Immersionp. 67
Lists-The Key to... MOREp. 81
20 Ideas to Toast Your Competitionp. 87
Twitter Time Saversp. 97
Balancing the Personal and the Professionalp. 107
Secrets of Influence on Twitterp. 115
Advanced Twitter Conceptsp. 123
Becoming a Top Cat on Twitter Chatsp. 133
Is Twitter for Everybody?p. 139
Tao Power: Putting It All Togetherp. 147
Acknowledgmentsp. 157
About the Authorp. 158
Notesp. 159
Indexp. 161
Table of Contents provided by Ingram. All Rights Reserved.
Mark W. Schaefer is a college professor, consultant, blogger, and author of Return on Influence.


Please wait while this item is added to your cart...