The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need-besides talent-to turn their artistic success into business success. Yours"ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things yours"ll learn: bull; How to get on the right career path bull; The best way to determine pricing bull; How to avoid common legal pitfalls bull; How to manage large projects bull; The secrets of efficient design teams bull; How to forecast your workload and finances Talent Is Not Enoughprovides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: bull; Design planning and strategy bull; Corporate identity development bull; Publication and editorial design bull; Brand identity and packaging design bull; Advertising and promotion design bull; Marketing communications bull; Environmental design bull; Industrial design bull; Motion graphics bull; Interaction design bull; Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." Marty Neumeier, author ofZagandThe Brand Gap