The 1960s is one of the most exciting fashion decades of the twentieth century,
where British pop and youth culture created a stylish look that set trends all around the world. This book reveals how the 1960s British look was inspired by social changes and championed by innovative new designers like Mary Quant. Their unconventional designs spread rapidly from small fashionable boutiques on Carnaby Street to Main Street thanks, in part, to rock stars like The Who, models like Twiggy, and celebrity photographer David Bailey.

Mark Armstrong teaches fashion history and cultural studies at several
art and design colleges in London, including London College of Fashion, Central St
Martins, and Royal College of Art.