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Sustainable Marketing

ISBN: 9780136117070 | 0136117074
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 2/4/2011

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To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable#x13;and lucrative#x13;sustainable marketing strategies. An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positioning for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing For marketing professionals interested in expanding on sustainability. #xA0;


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