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Survey Methodology

ISBN: 9780470465462 | 0470465468
Edition: 2nd
Format: Paperback
Publisher: Wiley
Pub. Date: 7/14/2009

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Written by six nationally recognized experts in the field, this new edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Topical, accessible, and to-the-point, this update represents the state-of-the-science in survey methodology with a new focus on the increasing use of the internet for conducting survey research and the growing presence of mobile phones rather than landlines in residential homes.

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