SuperCorp
SuperCorp
- ISBN 13:
9780307382351
- ISBN 10:
0307382354
- Format: Hardcover
- Copyright: 08/25/2009
- Publisher: Crown Business
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Summary
When the tsunami and earthquake struck India in 2006 IBM did not just write a check. It used its core competenceexpertise in technologyand its skilled people to accomplish what government and relief agencies could not: An information system and supply chain that tracked and managed the flow of relief supplies. Its efforts were crucial in avoiding the all-too-familiar problem in disaster reliefchaos and mobs of desperate people. IBM's actions, as well as many others reported on by Rosabeth Moss Kanter, capture the emerging zeitgeist of business: The vanguard company simultaneously pursuingand creating synergy betweenopportunity, growth, profit, humanistic values and social good. Vanguard companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future it brings together the necessity of financial success shareholders demand and the social conscience demanded from the new generation moving up the corporate ranks.