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Successful Biopharmaceutical Operations: Driving Change

ISBN: 9781907568138 | 1907568131
Edition: 1st
Format: Hardcover
Publisher: Elsevier Science Ltd
Pub. Date: 9/30/2014

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This book provides a practical guide to transforming biopharma companies into industry leaders through a focus on driving change. The industry has a blind spot concerning this kind of work, because successful change management comes from a focus on people, while our technically-minded ranks invariably prefer a technical focus. This cognitive bias causes us to pick up the tools we like the best and to swing them enthusiastically - whether they are working or not. This book provides new tools. Readers gain an understanding of how biopharma organizations developed into the cultures we see currently. They will recognize attributes and behaviours, and will come to understand their relationship to performance. Most importantly, readers learn what steps to take to transform biopharma operations. By giving real-world examples and context, the author provides a practical solution that readers can implement in their own organizations.


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