Strategy : A View from the Top
ISBN: 9780132145626 | 0132145626
Edition: 4thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 12/30/2010
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For undergraduate and graduate strategy courses. This text is a short, up-to-date, practitioner oriented guide to strategy formulation For The established executive.
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This is intended for practicing executives getting ready to assume executive responsibilities.
Gain a strategic edge in today’s business world.
This short, up-to-date, practitioner-oriented guide wa... MORE
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This is intended for practicing executives getting ready to assume executive responsibilities.
Gain a strategic edge in today’s business world.
This short, up-to-date, practitioner-oriented guide wa... MORE
Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio
