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Strategy Maps : Converting Intangible Assets into Tangible Outcomes

9781591391340

Strategy Maps : Converting Intangible Assets into Tangible Outcomes

  • ISBN 13:

    9781591391340

  • ISBN 10:

    1591391342

  • Format: Hardcover
  • Copyright: 02/01/2004
  • Publisher: Perseus Distribution Services
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Summary

Strategy Maps takes readers to the next level of precision in strategy implementationStrategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.Offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

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