Strategy Maps : Converting Intangible Assets into Tangible Outcomes
Strategy Maps : Converting Intangible Assets into Tangible Outcomes
- ISBN 13:
9781591391340
- ISBN 10:
1591391342
- Format: Hardcover
- Copyright: 02/01/2004
- Publisher: Perseus Distribution Services
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Summary
Strategy Maps takes readers to the next level of precision in strategy implementationStrategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.Offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.