Strategy, 2008-2009
Strategy, 2008-2009
- ISBN 13:
9780073381282
- ISBN 10:
0073381284
- Edition: 1st
- Format: Paperback
- Copyright: 02/19/2008
- Publisher: McGraw-Hill/Irwin
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Summary
Overview : Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.