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Strategic Marketing Problems : Cases and Comments

ISBN: 9780130276612 | 0130276618
Edition: 9th
Format: Hardcover
Publisher: PRENTICE HALL
Pub. Date: 7/1/2000

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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

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