Strategic Marketing for Non-Profit Organizations
ISBN: 9780131753723 | 013175372X
Edition: 7thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 10/10/2007
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses o... MORE
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses o... MORE
| Developing a Customer Orientation | |
| The Growth and Development of Nonprofit Marketing | |
| Strategic Planning and Organization | |
| Developing a Customer-Centered Mindset | |
| Strategic Marketing Planning | |
| Understanding Consumer Behavior | |
| Acquiring and Using Marketing Information | |
| Segmentation, Positioning, and Branding | |
| Branding |
