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Strategic Marketing 2e: Theory and applications for competitive advantage

by: ; ; ; ; ; ; ; ;
9780199044931

Strategic Marketing 2e: Theory and applications for competitive advantage

by: ; ; ; ; ; ; ; ;
  • ISBN 13:

    9780199044931

  • ISBN 10:

    0199044937

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/01/2016
  • Publisher: Oxford University Press
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Summary

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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