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Strategic Market Management: Global Perspectives, First Edition

ISBN: 9780470689752 | 0470689757
Format: Paperback
Publisher: Wiley
Pub. Date: 5/1/2010

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The global strategies chapter will be completely revised to address the issue of global strategy outside the United States. Truly global perspective New topics like the financial aspects of marketing will be introduced. Fully revised and updated case material.

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