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Strategic Management : Version 1.0

ISBN: 9780130663429 | 0130663425
Edition: 8th
Format: Paperback
Publisher: Pearson College Div
Pub. Date: 1/1/2002

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For undergraduate courses in Strategic Management and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

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