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Strategic Management : Creating Competitive Advantages
ISBN: 9780073381213 | 0073381217
Edition: 4thFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 11/1/2007
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Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
| Strategic Analysis | |
| Strategic Management: Creating Competitive Advantages | |
| Analyzing the External Environment of the Firm | |
| Assessing the Internal Environment of the Firm | |
| Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources | |
| Strategic Formulation | |
| Business-Level Strategy: Creating and Sustaining Competitive Advantages | |
| Corporate-Level Strategy: Creating Value through Diversification | |
| International Strategy: Creating Value in Global Markets | |
| Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation | |
| Strategic Control and Corporate Governance | |
| Creating Effective Organizational Designs | |
| Strategic Leadership: Creating a Learning Organization and an Ethical Organization | |
| Managing Innovation and Fostering Corporate Entrepreneurship | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Alan B. Eisner is Professor of Management and Graduate Management Program Chair at the Lubin School of Business, Pace University.
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