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Strategic Management: Concepts with Connect Plus
Strategic Management: Concepts with Connect Plus
- ISBN 13:
9781259282560
- ISBN 10:
1259282562
- Edition: 2nd
- Format: Package
- Copyright: 02/10/2014
- Publisher: McGraw-Hill/Irwin
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Summary
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
OneBook...OneVoice...OneVision
