Strategic Management Concepts and Cases and MyManagementLab with eBook Package
Strategic Management Concepts and Cases and MyManagementLab with eBook Package
- ISBN 13:
9780136079309
- ISBN 10:
013607930X
- Edition: 2nd
- Format: Package
- Copyright: 07/08/2008
- Publisher: Prentice Hall
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Summary
KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.