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Strategic Management Concepts and Cases and MyManagementLab with eBook Package

ISBN: 9780136079309 | 013607930X
Edition: 2nd
Format: Package
Publisher: Prentice Hall
Pub. Date: 7/8/2008

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KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.

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