Strategic Management Concepts and Cases and MyManagementLab with eBook Package
ISBN: 9780136079309 | 013607930X
Edition: 2ndFormat: Package
Publisher: Prentice Hall
Pub. Date: 7/8/2008
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KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.
For undergraduate and MBA strategic management or business policy courses.This is the book that enables ... MORE
For undergraduate and MBA strategic management or business policy courses.This is the book that enables ... MORE
| Strategy and Strategic Leadership in Dynamic Times | |
| Introducing Strategic Management | p. 2 |
| Leading Strategically Through Effective Vision and Mission | p. 26 |
| The Internal and External Environment of Strategy | |
| Examining the Internal Environment: Resources, Capabilities, and Activities | p. 60 |
| Exploring the External Environment: Macro and Industry Dynamics | p. 86 |
| Business, Corporate, and Gl... MORE | |
| Creating Business Strategies | p. 122 |
| Crafting Business Strategy for Dynamic Contexts | p. 150 |
| Developing Corporate Strategy | p. 184 |
| Looking at International Strategies | p. 212 |
| Strategy Vehicles for New Directions | |
| Understanding Alliances and Cooperative Strategies | p. 246 |
| Studying Mergers and Acquisitions | p. 274 |
| Implementation, New Ventures, and Governance in Dynamic Contexts | |
| Employing Strategy Implementation Levers | p. 302 |
| Considering New Ventures and Corporate Renewal | p. 336 |
| Corporate Governance in the Twenty-First Century | p. 366 |
| Case Studies: Pulling it all Together | |
| Kmart-Fall of a Retailing Giant | p. 402 |
| Charlotte Beers at Ogilvy & Mather Worldwide (A) | p. 412 |
| Trilogy Farm (A) | p. 426 |
| The Formula One Constructors | p. 433 |
| Prince Edward Island Preserve Co. | p. 443 |
| Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance | p. 454 |
| The Chinese Fireworks Industry | p. 476 |
| Table of Contents provided by Publisher. All Rights Reserved. |
