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Strategic Management : Competitiveness and Globalization, Concepts

ISBN: 9780538753098 | 0538753099
Edition: 9th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2010

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Examine strategic management concepts with the market-leading book that has set the standard for providing an intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management concepts to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using examples from more than 600 leading companies to prepare the reader for the broad range of critical issues confronting mangers today.

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