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Strategic Management : Competitiveness and Globalization, Cases

ISBN: 9780324581133 | 0324581130
Edition: 8th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/22/2008

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This eighth edition case book includes 30 all new cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text. Furthermore, the matrix lists each chapter in the main textbook, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eighth Edition, which provides the best fit for teaching each case. While most of the cases cover well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. Also included are cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the case notes.

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