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Strategic Management and Competitive Advantage : Concepts and Cases
ISBN: 9780131542747 | 0131542745
Edition: 2ndFormat: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/2008
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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
| The Tools of Strategic Analysis | |
| What Is Strategy and the Strategic Management Process? | |
| Evaluating a Firmrsquo;s External Environment | |
| Evaluating a Firmrsquo;s Internal Capabilities | |
| Cases: Roadway Express | |
| Apple iTunes | |
| Michelin and the Global Tire Industry | |
| Wal-Mart Stores, Inc. | |
| Harlequin Enterprises | |
| Bus... MORE | |
| Cost Leadership | |
| Product Differentiation | |
| Cases: British Motorcycle Industry | |
| JetBlue | |
| Kodak | |
| Levi's | |
| Nike, Inc | |
| Corporate Strategies | |
| Vertical Integration | |
| Corporate Diversification | |
| Organizing to Implement Corporate Diversification | |
| Strategic Alliances | |
| Mergers and Acquisitions | |
| Cases: Nucleon, Inc. | |
| LVMH | |
| Ben & Jerry's- Japan;Ebay | |
| The Tale of Eloise and Abelard | |
| Extending the Easy Business Model | |
| Lego | |
| SwissAir | |
| Newell Company | |
| Saatchi & Saatchi | |
| Cooper Industries | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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