Strategic Management : A Competitive Advantage Approach, Concepts and Cases
ISBN: 9780132664233 | 0132664232
Edition: 14thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 12/29/2011
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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the busi... MORE
Part 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company – 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
... MORE
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis
CASES
Service Firms
MOVIE/MUSIC STREAMING
1. Netflix, Inc. — 2011, Lori Radulovich
2. Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.
RETAIL DRUG STORES
3. CVS Caremark Corp. — 2011, Alen Badal
4. Walgreen Co. — 2011, Sharynn M. Tomlin
APPAREL STORES
5. VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich
6. The Gap, Inc. — 2011, Sharynn M. Tomlin
OFFICE SUPPLY STORES
7. Staples Inc. — 2011, Bill Donoher
8. Office Depot, Inc. — 2011, Wayne Smith
AIRLINES
9. Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan
10. United Continental Airlines, Inc. — 2011, Charles Bayles
11. Ryanair — 2011, Charles Bayles
CRUISE LINES
12. Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman
13. Carnival Corporation — Mernoush Banton
FINANCIAL INSTITUTIONS
14. Bank of America — 2011, Lisa Johnson
15. E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan
TELECOMMUNICATIONS
16. Verizon Communications Inc. — 2011, Deana M. Raffo
Manufacturing Firms
BOOK PUBLISHING
17. The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy
PERSONAL CARE PRODUCTS
18. Proctor & Gamble Co. — 2011, Alen Badal
19. Estee Lauder Companies — 2011, Sharynn M. Tomlin
20. Revlon Inc. — 2011, M. Jill Austin and Laura Buckner
PHARMACEUTICAL
21. Bristol-Meyers Squibb — 2011, Gail J. Robin
22. Eli Lilly and Company — 2011, Gail J. Robin
BEVERAGE
23. Dr Pepper Snapple Group Inc. — 2011, Joe Harrison
24. The Coca-Cola Company — 2011, Alen Badal
25. Starbucks Corporation — 2011, Marlene Reed
COMPUTERS
26. Dell Inc. — 2011, Matthew Baker and Anne Walsh
27. Apple Inc. — 2011, Mernoush Banton
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