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Strategic Management A Competitive Advantage Approach, Concepts and Cases
Strategic Management A Competitive Advantage Approach, Concepts and Cases
- ISBN 13:
9780132664233
- ISBN 10:
0132664232
- Edition: 14th
- Format: Hardcover
- Copyright: 12/29/2011
- Publisher: Prentice Hall
- Newer Edition
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Summary
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
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