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Strategic Management and Business Policy : Entering 21st Century Global Society (6th)
ISBN: 9780201846577 | 0201846578
Edition: 6thFormat: Hardcover
Publisher: Addison-Wesley
Pub. Date: 8/1/1997
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| Introduction To Strategic Management And Business Policy | |
| Basic Concepts in Strategic Management | |
| Corporate Governance and Social Responsibility | |
| Scanning The Environment | |
| Environmental Scanning and Industry Analysis | |
| Internal Scanning and Organizational Analysis | |
| Strategy Formulation | |
| Strategy Formulation: Situation Analysis and Business Strategy | ... MORE |
| Strategy Formulation: Corporate Strategy | |
| Strategy Formulation: Functional Strategy and Strategic Choice | |
| Strategy Implementation Amd Control | |
| Strategy Implementation: Organizing for Action | |
| Strategy Implementation: Staffing and Directing | |
| Evaluation and Control | |
| Other Strategic Issues | |
| Strategic Issues in Managing Technology and Innovation | |
| Strategic Issues in Entrepreneurial Ventures and Small Businesses | |
| Strategic Issues in Not-for-Profit Organizations | |
| Introduction To Case Analysis | |
| Suggestions for Case Analysis | |
| Cases In Strategic Management | |
| Corporate Governance, Social Responsibility and Ethics | |
| The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility | |
| The Wallace Group | |
| The Audit | |
| McKesson Makes a Deal | |
| International Issues in Strategic Management | |
| Singapore Telecom: Strategic Challenges in a Turbulent Environment | |
| Hewlett-Packard Company in Vietnam | |
| The Body Shop International PLC: Anita Roddick, OBE | |
| Waterford Wedgwood, PLC. (2000): The Millennium | |
| General Issues in Strategic Management | |
| Internet/Software | |
| Entrepreneurial Spirit at Oracle Corporation (2000) | |
| Palm Computing, Inc. 2002: How to Survive in the Crowded PDA Market? | |
| Handspring, Inc. 2002 | |
| Apple Computer Inc. (2000): Here We Go Again | |
| Internet Companies WingspanBank.com | |
| drkoop.com | |
| Recreation and Leisure.Harley-Davidson, Inc. 2002: The 100th Anniversary | |
| Carnival Corporation (2002) | |
| Reebok International Ltd. 2002 | |
| Major Home Appliances.U.S. Major Home Appliance Industry in 2002: Competition Becomes global | |
| Maytag Corporation (2002) | |
| Mass Merchandising.Kmart Corporation: Seeking Survival in a Changing Marketplace 2002 | |
| Wal-Mart Stores Inc.: On Becoming the World's Largest Company 2002 | |
| Specialty Retailing/Distribution | |
| The Home Depot Inc.: Growing the Professional Market (Revised) | |
| Gardner Distribution Co. Providing Products for Plants and Pets | |
| Entrepreneurial Ventures Adrenaline Air Sports | |
| Inner-City Paint Corporation Revised | |
| Guajilote Cooperativo Forestal: Honduras | |
| Manufacturing | |
| The Vermont Teddy Bear Co. Inc. (2002): Challenges Facing a New CEO (Revised) | |
| The Carey Plant | |
| Beverage/Food.Arm Hammer 2002: Church Dwight Grows Up | |
| Redhock Ale Brewery | |
| Transportation.American Airlines' Dilemma: 2002 | |
| The Boeing Commercial Group: Decision 2001 | |
| Mercedes-Benz and "Swatch": Inventing the Smart and Networked Organization | |
| Issues in Not-for-Profit Organizations.A.W.A.R.E. Always Wanted a Riding Experience | |
| Internet Research Mini-Cases.eBay | |
| Hershey Foods Corporation | |
| Air Tran Holdings Inc. | |
| Tyson Foods Inc. | |
| Eli Lily & Company | |
| Additional internet Research Mini-Cases Available on Web Site.Southwest Airlines Company | |
| Stryker Corporation | |
| Williams-Sonoma | |
| Pfizer Inc. | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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