Sorry, this item is currently unavailable.

Strategic Management and Business Models : A Modular Approach

ISBN: 9781606494011 | 1606494015
Format: Paperback
Publisher: Business Expert Pr
Pub. Date: 12/15/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The purpose of this book is to understand strategy from a business model perspective. What does that mean? It means that managers have to think rigorously about their value proposition and their revenue and cost model before thinking of a strategy. The business landscape calls for challenging assumptions continuously. What is the difference between a business model and a strategy? A business model is how a company operates and a strategy is how a company competes. When the basis of competition changes because a new model changes the economics in the industry (i. e. publishing & book retailing) business models need to be adjusted and then the strategy realigned. This book adds a level (to the traditional strategic management process) that is more consistent with current 'real-world' practices in strategic thinking and analysis. It takes the students deeper into the intricacies of what constitutes a business model and how current strategy revolves around it. It is based on the premise that strategies cannot be formulated without first understanding the fundamental elements of a business model. Why modules? The module approach breaks down the breadth of information provided in traditional strategy textbooks into manageable modules as learning projects. It focuses on 7 key strategy impact areas as levels of analysis. It requires individual, team and class exercises for each module, which culminates into a consulting assignment in Module 7. It offers 7 modules of 2 weeks each. The first week of the module focuses on readings, cases, and individual and class exercises. The second week is the application week with team exercises where students engage in active research and develop mini-case papers.

Please wait while this item is added to your cart...