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Strategic Management in Action

ISBN: 9780136067733 | 0136067735
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 10/1/1997

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SummaryTable of Contents
Appropriate for upper level undergraduate business administration courses. This practical, real-world text presents strategy as it is actually applied within organizations through the use of an effective integration of theory and action.
Chapter 1 Introducing the Concepts
2(30)
Chapter 2 The Context of Managing Strategically
32(42)
Chapter 3 Assessing O... MORE
74(44)
Chapter 4 Assessing Strengths and Weaknesses: Doing an Internal Analysis
118(34)
Chapter 5 Functional Strategies
152(48)
Chapter 6 Competitive Strategies
200(40)
Chapter 7 Corporate Strategies
240(60)
Chapter 8 Strategic Management in Other Organization Types
300(36)
Chapter 9 At the Crossroads: Bringing it All Together
336

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