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Strategic Management in Action
ISBN: 9780130400062 | 0130400068
Format: PaperbackPublisher: PRENTICE HALL
Pub. Date: 1/1/2002
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(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.
| Preface | xvii | ||||
| 2 | (30) | |||
| 32 | (42) | |||
| 74 | (46) | ||||
| 120 | (38) | |||
| 158 | (50) | |||
| 208 | (40) | |||
| 248 | (52) | |||
| 300 | (36) | |||
| Appendix Comprehensive Cases for Analysis | 336 | (51) | |||
| Index | 387 |
