9780130400062

(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.

Preface

xvii

Introducing the Concepts

2

(30)

The Context of Managing Strategically

32

(42)

Assessing Opportunities and Threats: Doing an External Analysis

74

(46)

Assessing Strengths and Weaknesses: Doing an Internal Analysis

120

(38)

Functional Strategies

158

(50)

Competitive Strategies

208

(40)

Corporate Strategies

248

(52)

Strategic Management in Other Organization Types

300

(36)

Appendix Comprehensive Cases for Analysis

336

(51)

Index

387

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Strategic Management in Action

Strategic Management in Action

0130400068

Summary

Table of Contents

Supplemental Materials