Strategic Management in Action
ISBN: 9780136078289 | 0136078281
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 7/2/2009
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For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an interesting, engaging, easy-to-read format. Coulter effectively blends both theory and practice throughout the text and provides students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. The fifth edition of Strategic Management in Action ... MORE
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Doing an External Analysis
Chapter 4 Doing an Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
Appendix ... MORE
Chapter 2 The Context of Managing Strategically
Chapter 3 Doing an External Analysis
Chapter 4 Doing an Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
Appendix ... MORE
