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Strategic Management
ISBN: 9780134860114 | 013486011X
Edition: 6thFormat: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 1/1/1997
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This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.
This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
| Preface | X | (6) | |||
| INTRODUCTION | XVI | ||||
| How to Analyze a Business Policy Case | XVI | (10) | |||
| Instructions for Using the Strategy Formulator and Case Analyst Software | xxvi | ||||
| PART 1 OVERVIEW OF STRATEGIC MANAGEMENT | ... MORE | 1 | (74) | ||
| 2 | (44) | |||
| 27 | (19) | |||
| 46 | (29) | |||
| PART 2 STRATEGY FORMULATION | 75 | (136) | |||
| 76 | (24) | |||
| 100 | (38) | |||
| 138 | (34) | |||
| 172 | (39) | |||
| PART 3 STRATEGY IMPLEMENTATION | 211 | (62) | |||
| 212 | (36) | |||
| 248 | (25) | |||
| PART 4 STRATEGY EVALUATION | 273 | (26) | |||
| 274 | (25) | |||
| PART 5 GLOBAL ISSUES IN STRATEGIC MANAGEMENT | 299 | (44) | |||
| 300 | (43) | |||
| Name Index | 343 | (4) | |||
| Subject Index | 347 | (3) | |||
| Company Index | 350 | ||||
| CASES C-1 |
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