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This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
|How to Analyze a Business Policy Case||XVI||(10)|
|Instructions for Using the Strategy Formulator and Case Analyst Software||xxvi|
|PART 1 OVERVIEW OF STRATEGIC MANAGEMENT||... MORE||1||(74)|
|PART 2 STRATEGY FORMULATION||75||(136)|
|PART 3 STRATEGY IMPLEMENTATION||211||(62)|
|PART 4 STRATEGY EVALUATION||273||(26)|
|PART 5 GLOBAL ISSUES IN STRATEGIC MANAGEMENT||299||(44)|