Chapter 1 Getting the Most Out of This Book.
Strategic Communications Plan Framework.
Structure of the Workbook.
How to Use This Workbook.
How to Use the Web Site.
Readiness for Strategic Communications Planning.
Chapter 2 Strategic Communications Planning Process.
Why Strategic Communications Matters.
Benefits of Strategic Communications Planning.
Roles and Responsibilities in Strategic Communications Planning.
Communications Action Team.
Communications Au... MORE
Janel M. Radtke—considered a pioneer in open-access communications among nonprofits—brought home to many the importance of the person in the technology equation. She was the founder and president of Radiant Communications, Inc., until her death in 1999. Before that, she garnered twenty years of experience helping nonprofits and educational institutions shape communication strategies and navigate a rapidly changing technological environment.