FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$186.66
Sorry, this item is currently unavailable.
Strategic Brand Management
ISBN: 9780130411501 | 0130411507
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of spec... MORE
Prologue.
2. Customer-Based Brand Equity.
4. Choosing Brand Elements to Build Brand Equity.
5. Designing Marketing Programs to Build Brand Equity.
6. Integrating Marketing Communications to Build Brand Equity. ... MORE
I. OPENING PERSPECTIVES.
1. Brands and Brand Management.2. Customer-Based Brand Equity.
II. BUILDING BRAND EQUITY.
3. Brand Positioning and Valves.4. Choosing Brand Elements to Build Brand Equity.
5. Designing Marketing Programs to Build Brand Equity.
6. Integrating Marketing Communications to Build Brand Equity. ... MORE
Related Products
Best Practice Cases in Brandin...
