Learn the essentials of public relations – how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction. You'll learn that there are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book.

Bottom line: you'll learn that how well you write and deliver your messages are the keys to PR success. And this book will offer you those keys – the essential tools you need to know and will soon be able to master.