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| Prologue: Exploring the Universe Within | p. 1 |
| A Psychological Experiment in the Seventh Century B.C. | p. 1 |
| Messages from the Gods | p. 2 |
| The Discovery of the Mind | p. 5 |
| Prescientific Psychology | p. 9 |
| The Conjecturers | p. 11 |
| The Glory That Was Greece | p. 11 |
| The Forerunners: Alcmaeon, Protagoras, Democritus, Hippocrates | p. 13 |
| The "Midwife of T... MORE | p. 20 |
| The Idealist: Plato | p. 23 |
| The Realist: Aristotle | p. 29 |
| The Scholars | p. 36 |
| The Long Sleep | p. 36 |
| The Commentators: Theophrastus, the Hellenists, the Epicureans, the Skeptics, the Stoics | p. 37 |
| Roman Borrowers: Lucretius, Seneca, Epictetus, Galen, Plotinus | p. 41 |
| The Patrist Adapters: the Patrists, Tertullian, Saint Augustine | p. 46 |
| The Patrist Reconcilers: the Schoolmen, Saint Thomas Aquinas | p. 56 |
| The Darkness Before Dawn | p. 62 |
| The Protopsychologists | p. 65 |
| The Third Visitation | p. 65 |
| The Rationalists: Descartes, the Cartesians, Spinoza | p. 67 |
| The Empiricists: Hobbes, Locke, Berkeley, Hume, the Empiricist-Associationist School | p. 77 |
| German Nativism: Leibniz, Kant | p. 98 |
| Founders of a New Science | p. 105 |
| The Physicalists | p. 107 |
| The Magician-Healer: Mesmer | p. 107 |
| The Skull Reader: Gall | p. 112 |
| The Mechanists | p. 118 |
| Specific Nerve Energy: Muller | p. 121 |
| Just Noticeable Differences: Weber | p. 124 |
| Neural Physiology: von Helmholtz | p. 126 |
| Psychophysics: Fechner | p. 134 |
| First Among Equals: Wundt | p. 140 |
| As Good a Birth Date as Any | p. 140 |
| The Making of the First Psychologist | p. 144 |
| The Curious Goings-on at Konvikt | p. 148 |
| Wundtian Psychology | p. 151 |
| Sic Transit | p. 154 |
| The Psychologist Malgre Lui: William James | p. 159 |
| "This Is No Science" | p. 159 |
| Adorable Genius | p. 160 |
| Founding Father | p. 165 |
| Ideas of the Pre-eminent Psychologizer | p. 170 |
| Jamesian Paradoxes | p. 181 |
| Explorer of the Depths: Sigmund Freud | p. 183 |
| The Truth About Freud | p. 183 |
| The Would-Be Neuroscientist | p. 186 |
| The Hypnotherapist | p. 189 |
| The Invention of Psychoanalysis | p. 192 |
| Dynamic Psychology: Early Formulations | p. 203 |
| Success | p. 208 |
| Dynamic Psychology: Extensions and Revisions | p. 216 |
| But Is It Scientific? | p. 225 |
| Decline and Fall-and Revival | p. 227 |
| The Measurers | p. 233 |
| "Whenever You Can, Count": Francis Galton | p. 233 |
| Galtonian Paradoxes | p. 247 |
| The Mental Age Approach: Alfred Binet | p. 251 |
| The Testing Mania | p. 258 |
| The IQ Controversy | p. 266 |
| The Behaviorists | p. 274 |
| A New Answer to Old Questions | p. 274 |
| Two Discoverers of the Laws of Behaviorism: Thorndike and Pavlov | p. 277 |
| Mr. Behaviorism: John B. Watson | p. 287 |
| The Triumph of Behaviorism | p. 296 |
| Two Great Neobehaviorists: Hull and Skinner | p. 301 |
| The Impending Paradigm Shift | p. 311 |
| The Gestaltists | p. 318 |
| A Visual Illusion Gives Rise to a New Psychology | p. 318 |
| The Rediscovery of the Mind | p. 321 |
| The Laws of Gestalten | p. 325 |
| Out-of-Reach Bananas and Other Problems | p. 331 |
| Learning | p. 339 |
| Failure and Success | p. 344 |
| Specialization and Synthesis | p. 349 |
| Introduction: The Fissioning of Psychology-and the Fusion of the Psychological Sciences | p. 351 |
| The Personality Psychologists | p. 354 |
| "The Secrets of the Hearts of Other Men" | p. 354 |
| The Fundamental Units of Personality | p. 357 |
| Measuring Personality | p. 362 |
| Making Order out of Chaos | p. 373 |
| Learned Personality | p. 378 |
| Body, Genes, and Personality | p. 389 |
| Late Word from the Personality Front | p. 395 |
| The Developmentalists | p. 401 |
| "Great Oaks from Little Acorns Grow" | p. 401 |
| Grand Theory and Nontheory | p. 404 |
| A Giant, and a Giant Theory | p. 405 |
| Cognitive Development | p. 415 |
| Maturation | p. 427 |
| Personality Development | p. 434 |
| Social Development | p. 440 |
| Development from A to Z | p. 453 |
| The Social Psychologists | p. 459 |
| No Man's Land | p. 459 |
| A Case of Multiple Fatherhood | p. 465 |
| Closed Cases: Cognitive Dissonance, the Psychology of Imprisonment, Obedience, the Bystander Effect | p. 470 |
| Ongoing Inquiries: Conflict Resolution, Attribution, Others | p. 488 |
| The Value of Social Psychology | p. 500 |
| The Perception Psychologists | p. 505 |
| Interesting Questions | p. 505 |
| Styles of Looking at Looking | p. 513 |
| Seeing Form | p. 523 |
| Seeing Movement | p. 531 |
| Seeing Depth | p. 536 |
| Two Ways of Looking at Vision | p. 544 |
| The Emotion and Motivation Psychologists | p. 553 |
| Fundamental Question | p. 553 |
| Somatic Theory | p. 559 |
| ANS and CNS Theory | p. 567 |
| Cognitive Theory | p. 570 |
| Patchwork Quilt | p. 582 |
| The Cognitivists | p. 590 |
| Revolution | p. 590 |
| Revolution No. 2 | p. 598 |
| Memory | p. 606 |
| Language | p. 618 |
| Reasoning | p. 624 |
| Is the Mind a Computer? Is a Computer a Mind? | p. 637 |
| New Model | p. 642 |
| And the Winner Is- | p. 648 |
| The Psychotherapists | p. 651 |
| Growth Industry | p. 651 |
| Freud's Offspring: The Dynamic Psychotherapists | p. 657 |
| The Patient as Laboratory Animal: Behavior Therapy | p. 667 |
| All in the Mind: Cognitive Therapy | p. 675 |
| A Miscellany of Therapies | p. 689 |
| But Does It Really Work? | p. 697 |
| Users and Misusers of Psychology | p. 703 |
| Knowledge Is Power | p. 703 |
| Improving the Human Use of the Human Equipment | p. 707 |
| Improving the Fit Between Humans and Their Jobs | p. 716 |
| The Use and Misuse of Testing | p. 721 |
| Covert Persuasion: Advertising and Propaganda | p. 728 |
| Psychology in the Courtroom | p. 736 |
| Beyond the Fringe | p. 741 |
| Psychology Today | p. 750 |
| Portrait of a Psychologist | p. 750 |
| Portrait of a Science | p. 758 |
| Schism | p. 763 |
| Psychology and Politics | p. 765 |
| Status Report | p. 771 |
| Notes | p. 777 |
| References | p. 813 |
| Acknowledgments | p. 853 |
| Index | p. 857 |
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