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Stoking Your Innovation Bonfire A Roadmap to a Sustainable Culture of Ingenuity and Purpose

by: Kelley, Braden; Gibson, Rowan

Stoking Your Innovation Bonfire A Roadmap to a Sustainable Culture of Ingenuity and Purpose

by: Kelley, Braden; Gibson, Rowan

ISBN 13:
9780470621677
ISBN 10:
0470621672
Edition: 1st
Format: Hardcover
Copyright: 10/05/2010
Publisher: Wiley

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Summary

The essential guide for jump-starting your business's innovation process, Stoking Your Innovation Bonfire helps you regain the innovation superpowers that made your organization successful in the first place.

Foreword	p. xiii
Acknowledgments	p. xvii
Introduction	p. 1
About the Companion Web Site	p. 5
Setting the Stage	p. 7
Blinded by the Light: Vision Blockages	p. 9
Overview	p. 9
Innovation Vision Example (Alcatel-Lucent)	p. 11
Innovation Vision Example (Kuwait Petroleum Corporation)	p. 12
There Is No Single Innovation Vision	p. 13
Innovation Vision Case Study-Ford Motor Company	p. 14
Innovation Vision Case Study-Hewlett-Packard	p. 16
Innovation Vision Case Study-Apple Computer	p. 16
Innovation Vision Case Study-Nintendo	p. 18
Innovation Vision Case Study-Walmart versus Amazon	p. 18
Innovation Vision Case Study-Intel versus AMD, Qualcomm, and NVIDIA	p. 19
Bringing It All Together	p. 20
Peering in the Dark: Strategy Blockages	p. 23
Overview	p. 23
Strategy Must Be Based in Reality	p. 24
Two Sources of Innovation, One Innovation Strategy	p. 25
Time as a Component of Innovation Strategy	p. 25
Innovation Strategy Case Study-The Whirlpool Example	p. 26
Innovation Case Study-Open Innovation at Procter & Gamble	p. 28
Not Just for Corporations	p. 28
Innovation Maturity	p. 30
Incremental versus Disruptive Innovation	p. 32
Innovation Portfolios	p. 33
Open Innovation	p. 34
Bringing It All Together	p. 35
Setting a Course Blindfolded: Goal Blockages	p. 37
Overview	p. 37
The Purpose of Innovation Goals	p. 38
The Influence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals	p. 39
Setting Your Innovation Goals	p. 39
Bringing It All Together	p. 40
The Innovation Engine	p. 43
What Are They Really Thinking?: Insight Blockages	p. 45
Overview	p. 45
Four Lenses of Innovation	p. 46
Broadcasting the Voice of the Customer	p. 46
Trend Spotting, Behaviors, and Needs	p. 48
Insights and Execution	p. 50
Insights Case Study-Apple iPhone	p. 51
Insights Case Study-Apple iPad	p. 52
Are You Innovating for the Past or the Future?	p. 56
Bringing It All Together	p. 58
Shining a Light on the Customer Problem: Idea Generation Blockages	p. 59
Overview	p. 59
Generating Ideas	p. 60
Idea Quantity	p. 61
Idea Quality	p. 62
Better Brainstorming	p. 62
The Idea Generation S-Curve	p. 63
The Nine Innovation Roles	p. 64
Bringing It All Together	p. 66
Picking a Winner Without Looking: Idea Evaluation Blockages	p. 67
Overview	p. 68
You Get What You Measure	p. 68
Separate But Equal	p. 69
Idea Evaluation Checklist	p. 69
Idea Challenges	p. 71
Parallel Idea Evaluation in a Serial World	p. 71
Saying No in the Right Way	p. 72
The Importance of "Not Now"	p. 73
Bringing It All Together	p. 74
Going to Market Blind: Idea Commercialization Blockages	p. 77
Overview	p. 77
Useful or Valuable	p. 78
Slow Innovation	p. 79
Slow Innovation Case Study-The iPod	p. 79
Slow Innovation Case Study-The VCR	p. 83
Slow Innovation Case Study-The Internet	p. 83
Slow Innovation Case Study-Southwest Airlines	p. 84
Slow Innovation-Conclusion	p. 84
Idea Commercialization Stories-Apple Designs a "No!"	p. 85
Lessons Learned	p. 86
Bringing It All Together	p. 87
The Organization	p. 89
Have You Had an Innovation Lobotomy?: Organizational Psychology Blockages	p. 91
Overview	p. 91
What Are You Afraid Of?	p. 92
The Impact of Culture	p. 92
Organizational Hierarchy of Needs	p. 93
Breaking Out of the Mold	p. 95
Choose Your Own Hours-A Case Study in Flexibility	p. 96
Bringing It All Together	p. 97
Do Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages	p. 99
Overview	p. 100
Some Secrets of Continuous Innovation Are Nothing New	p. 101
Should They Call Them Silos or Bunkers?	p. 103
Get Your Hands Off My Bonus	p. 104
A Case Study in Breaking Down Information and Structural Barriers Cisco	p. 104
Another Case Study-GE and Reverse Innovation	p. 106
Bringing It All Together	p. 108
Keeping the Lights On: Sustainability Blockages	p. 109
Overview	p. 109
Who Innovates?	p. 110
Innovating in a Crisis	p. 111
Innovation Is Not a Project	p. 111
If You Want Systemic Innovation, You Need Systems to Manage It	p. 112
Innovation versus Flexibility	p. 114
Managing Innovation Is About Managing Change-A Case Study	p. 115
Purpose and Passion	p. 119
Blogging Innovation as a Case Study in Passion	p. 119
Passion versus Obsession	p. 120
Innovation Is Social	p. 121
Bringing It All Together	p. 123
Epilogue	p. 125
Customer Exploration	p. 131
Visual Frameworks for Guiding Your Innovation Efforts	p. 139
The Innovation Baker's Dozen	p. 161
Bibliography	p. 175
About the Author	p. 179
Index	p. 181
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Stoking Your Innovation Bonfire A Roadmap to a Sustainable Culture of Ingenuity and Purpose

Stoking Your Innovation Bonfire A Roadmap to a Sustainable Culture of Ingenuity and Purpose

9780470621677

0470621672

Summary

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Table of Contents

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