An updated edition of 2005's instant classic on out-of-the-box marketing Today, people are not only busier than ever, but also bombarded by constant advertisements both in the real world and online. So, how do you get an exhausted consumer that's turned off and tuned out to take notice of your product or service and then to take action? Steal These Ideas! Second Edition: Marketing Secrets That Will Make You a Star shows you how to break out of the pack and hit an emotional bull's-eye that resonates with your target market. Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Other titles by Cone: Steal These Ideas! and Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History Full of ideas and practical advice and presented in a witty, no-nonsense style, Steal These Ideas! Second Edition provides insights and concepts they didn't teach you about in business school or on the job.