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ISBN: 9780534643713 | 053464371X

Edition: 1st Format: Paperback

Publisher: Cengage Learning

Pub. Date: 6/16/2004

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Sherri Jackson's straightforward, conversational introduction to statistics presents just what its title promises -- a plain-and-simple overview of statistics that is clear, concise, and sparing in its use of jargon. Ideal for behavioral sciences majors who need to grasp basic concepts quickly, Jackson's text is designed to quickly build students' confidence in understanding, calculating, and interpreting statistics. It instills a strong awareness of the interaction between statistical methods and research methods. It also provides a solid working knowledge of basic statistical cautions in research design, a strong understanding of the concept of significance, and the critical thinking skills necessary to apply these ideas. This paperback book's modular format (17 modules across 6 sections) chunks the material into small segments that make even difficult concepts manageable. Jackson shows why each new statistical technique is necessary before explaining it, and skillfully uses narrative to connect one module to the next. The end of each module features a summary review table, Critical Thinking Check items (with answers) review of key terms, and Module Exercises to help students master key concepts. At the end of each of the 6 sections, a detailed self-test lets students check their understanding of the concepts. These pedagogical features are a perfect complement to Jackson's narrative, as they serve to further build students' confidence with statistical ideas.