This unique book capitalizes on a successful approach of using definitional formulas to emphasize concepts of statistics, rather than rote memorization. This conceptual approach constantly reminds readers of the logic behind what they are learning. Procedures are taught verbally, numerically, and visually, which appeals to a variety of users with different learning styles.Focusing on understanding, the book emphasizes the intuitive, de-emphasizes the mathematical, and explains everything in clear, simple languagewith a large number of practice problems.For those trying to master statistics, as well as reading and understanding research articles.