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Who Should Read This? Why? xiii
What Is a Technology System? xv
Leveraging Industry Shifts xvii
What Will I Get out of These Chapters? xviii
Who Is the Author? xxvi
Chapter 1 The Idea: Confront the Lawn Gnome of Indolence 1
Reality Testing 3
Engaging Moonlighters 28
Beta Customers 30
Specialty Reading by Topic 33
Chapter 2 The Strategy: Saddle the Racehorse of Blind Progress 35
What Strategy? 35
ALEX COWAN is the founder and CTO of Leonid Systems, a software company providing solutions to the world's largest communications providers. He has worked with companies ranging from start-ups to Fortune 100s, improving their competitive advantage in a fast-changing high-tech landscape. He lives in Aptos, California, and can be reached at www.alexandercowan.com.