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Summary Table of Contents Author Biography

BE YOUR OWN BOSS '�Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth'�and this book is a valuable road map.'� Robert K. Kiyosaki, Author ofRich Dad Poor DadTap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life ' your new business.This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first ... MOREthree years, giving your exactly what you need to survive and succeed. Plus, you'll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklistsFrom startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

�Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth�and this book is a valuable road map.�- Robert K. Kiyosaki, Author of Rich Dad Poor Dad

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life � your new business.

This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you�ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.

-Pin point your target market

-Uncover creative financing for startup and growth

-Use online resources to streamline your business plan

-Learn the secrets of successful marketing

-Discover digital and social media tools and how to use them

-Take advantage of hundreds of resources

-Receive vital forms, worksheets and checklists

The checklists in Starting Your Own Business are helpful, raising questions and suggesting ways to answer them that most neophytes wouldn't think of asking. The sections on electronic gadgets, how to use the internet & social marketing are of interest to any small business owner.

From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We�ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life � your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you�ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. � Pin point your target market � Uncover creative financing for startup and growth � Use online resources to streamline your business plan � Learn the secrets of successful marketing � Discover digital and social media tools and how to use them � Take advantage of hundreds of resources � Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We�ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

Foreword	p. xi
On Your Mark...
Think
Introduction	p. 5
Taking the Plunge: Get Ready to Be an Entrepreneur	p. 9
Good Idea!: How To Get an Idea for Your Business	p. 19
Good Timing: Should You Launch Your Business Part or Full Time?	p. 31
Build It Or Buy It?: Starting a Business vs. Buying One	p. 39
Plan
Choo... MOREse Your Target: Defining Your Market	p. 73
If You Build It, Will They Come?: Conducting Market Research	p. 89
The Name Game: Naming Your Business	p. 115
Make It Legal: Choosing a Business Structure	p. 125
Plan of Attack: Creating a Winning Business Plan	p. 143
Call in the Pros: Hiring a Lawyer and an Accountant	p. 155
Fund
All in the Family: Financing Starts with Yourself and Friends and Relatives	p. 177
Nothing Ventured, Nothing Gained: How To Find and Attract Investors	p. 193
Looking for Loans: The Ins and Outs of Debt Financing	p. 203
Fed Funds: How To Get Government Loans	p. 221
Get Set...
Prepare
What's Your Deal?: Negotiating Successfully	p. 239
Site Seeking: Choosing a Location for Your Business	p. 249
Looking Good: Creating a Professional Image	p. 271
Stock Answers: The Lowdown on Inventory	p. 283
It's in the Mail: Setting Up Mailing Systems	p. 303
Charging Ahead: Offering Your Customers Credit	p. 315
Cover Your Assets: Getting Business Insurance	p. 335
Staff Smarts: Hiring Employees	p. 353
Perk Up: Setting Employee Policies and Benefits	p. 385
Buy
Buyer's Guide: Business Equipment Basics	p. 415
Business 24/7: Using Technology to Boost Your Productivity	p. 429
Net Works: Building Your Company Website	p. 447
Keep In Touch: Using Technology to Stay Connected	p. 463
Go!
Market
Brand Aid: Building a Brand	p. 485
Marketing Genius: Advertising and Marketing Your Business	p. 495
Talking Points: How To Promote Your Business	p. 549
Sell It!: Effective Selling Techniques	p. 569
Now Serving: Offering Superior Customer Service	p. 591
Engage
Net Sales: Online Advertising and Marketing	p. 603
Social Studies: Social Media Marketing	p. 619
Can You Relate?: Social Media Networking	p. 629
Profit
Keeping Score: The Basics of Bookkeeping	p. 641
Making a Statement: How To Create Financial Statements	p. 659
On the Money: Effectively Managing Your Finances	p. 675
Pay Day: How To Pay Yourself	p. 705
Tax Talk: What You Need to Know About Your Taxes	p. 713
Appendix Business and Government Resources	p. 731
Glossary	p. 743
Index	p. 767
Table of Contents provided by Ingram. All Rights Reserved.

Author Profile
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family�Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, WomenEntrepreneur.com, EntrepreneurEnEspanol.com, and our industry partners�to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.

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