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Sport Promotion and Sales Management - 2nd Edition

ISBN: 9780736064774 | 073606477X
Edition: 2nd
Format: Hardcover
Publisher: Human Kinetics
Pub. Date: 1/2/2008

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"Sport Promotion and Sales Management, Second Edition," features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.

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