Rent 9780471450375 | Special Events: Event Leadership for a New World, 4th Edition | Joe Goldblatt (Temple University, Philadelphia, Pennsylvania ) @knetbooks.com

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

We have the lowest prices on thousands of popular textbooks
Free shipping both ways on ALL orders
Most orders ship within 48 hours
Need your book longer than expected? Extending your rental is simple
Our customer support team is always here to help

Summary Table of Contents Author Biography

From the foremost authority on event managementA comprehensive, totally up-to-date guide to your career in the rapidly changing global event management businessWith the event planning industry's emergence as a mainstream career choice-combined with new global economic realities-those who work in this exciting field must keep up with the times in order to grow and succeed. Event professionals must master the specialized skills to transition from event manager to event leader. In this new Fourth Edition, Dr. Joe Goldblatt, CSEP, imparts all the l... MOREogistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry's new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices. Combining trusted wisdom, helpful and illustrative examples, and a wealth of new and updated information, Special Events, Fourth Edition features:A 16-page full-color photo insertInspiring profiles of Event LeadersReal-world case studies in 21st-century event managementExpanded coverage of the role of leadership in event planningAn emphasis on the growing globalization of the professionNew information on risk management and security issues for the new centuryUpdates on using new technologies, including the Internet and recent software packagesA study prep section for candidates taking the Certified Special Events Professional (CSEP) examThe Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEPThe Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

More and more, special events courses are being taught in hospitality and events management courses.Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.

Planning, scheduling, organizing and marketing events that differ from normal, everyday life (i.e. weddings, the Super Bowl, festivals. etc.). This book provides the reader with the tools necessary to begin a career in special events.

Foreword

Preface

Part One THEORY OF EVENT LEADERSHIP

(66)

Welcome to Event Leadership for a New World

... MORE

(34)

Models of Global Event Leadership

(30)

Part Two EVENT ADMINISTRATION

(102)

Developing and Implementing the Event Plan

(48)

Management of Human Resources and Time

117

(12)

Financial Administration

129

(28)

Event Leadership

157

(12)

Part Three EVENT COORDINATION

169

(100)

Managing Vendor Contracts

171

(32)

On-Site Management

203

(56)

Accommodating Special Needs

259

(10)

Part Four EVENT MARKETING

269

(44)

Advertising, Public Relations, Promotions, and Sponsorship

271

(34)

Online Marketing

305

(8)

Part Five LEGAL, ETHICAL, AND RISK MANAGEMENT

313

(40)

Risk Management: Legal and Financial Safeguards

315

(26)

Morality, Law, and Ethics in Event Management

341

(12)

Part Six TECHNOLOGY AND PROFESSIONAL DEVELOPMENT

353

(66)

Technology for Modern Event Management

355

(12)

Advancing Your Career in the Twenty-First Century

367

(30)

Case Studies in Twenty-First-Century Event Leadership

397

(22)

Appendix 1 Organizations and Resources

419

(10)

Appendix 2 Internet Sites

429

(4)

Appendix 3 References

433

(12)

Appendix 4 Periodicals

445

(4)

Appendix 5 Directories

449

(4)

Appendix 6 Audio and Video Resources

453

(2)

Appendix 7 Software

455

(2)

Appendix 8 Sample Client Agreement

457

(4)

Appendix 9 Sample Vendor Agreement

461

(4)

Appendix 10 Sample Catering Menus

465

(4)

Appendix 11 Sample Insurance Certificate

469

(2)

Appendix 12 Sample Incident Report

471

(4)

Appendix 13 Sample Purchase Order

475

(2)

Appendix 14 Sample Event Evaluations

477

(6)

Appendix 15 ISES Code of Ethics

483

(2)

Index

485

DR. JOE GOLDBLATT, CSEP, is Professor and Executive Director for Professional Development and Strategic Partnerships for the School of Tourism & Hospitality Management at Temple University in Philadelphia, Pennsylvania. He founded the Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort among many other prominent events worldwide.

RENT TEXTBOOKS

Special Events: Event Leadership for a New World, 4th Edition

Why Rent from Knetbooks?

Top 5 reasons to order all your textbooks from Knetbooks:

Related Products