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Special Events
Special Events
- ISBN 13:
9780470449875
- ISBN 10:
047044987X
- Edition: 6th
- Format: Hardcover
- Copyright: 01/01/2010
- Publisher: Wiley
- Newer Edition
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Summary
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners.
In this textbook, new interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies.
In Special Events: A New Generation and the Next Frontier (The Wiley Event Management Series), event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event.
Event planners will also learn how technology may be harnessed to help them improve their events" financial, quality, environmental and other strategic outcomes.
About the author
Dr. Joe Goldblatt, CSEP, is the Senior Lecturer in the School of Tourism and Hospitality Management at Temple University, as well as their Executive Director for Professional Development and Strategic Partnerships.
An event tourism specialist, Dr. Goldblatt founded The Event Management Program at George Washington University and designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University. He has been an executive producer of his own special events firm, and his credits include presidential inaugurations, galas for foreign governments, and the opening of Trump Taj Mahal Resort.
He is a member of the Events Industry Hall of Fame and the recipient of two lifetime achievement awards as well as Russia's highest honor for creativity and innovation, the Silver Medal.
