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Speaking Faithfully : Communications As Evangelism in a Changing World

ISBN: 9780819228109 | 0819228109
Format: Paperback
Publisher: Abingdon Pr
Pub. Date: 10/1/2012

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SummaryTable of ContentsAuthor Biography
Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being "spiritual but not religious." To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.
Acknowledgmentsp. ix
Introductionp. 1
The Theological Imperativep. 9
Aaron Sorkin Goes to Churchp. 17
Tools of the Trade: Websites, Social Media, and Multimediap. 36
More Tools of the Trade: Newsletters, Print, and Advertisingp. 57
Extra! Extra!: Working with the Mediap. 76
A Church Made Visiblep. 92
Speaking Faithfully in a ... MOREp. 105
Conclusion: Signs of Gracep. 122
Table of Contents provided by Ingram. All Rights Reserved.
Jim Naughton and Rebecca Wilson are partners in Canticle Communications, specializing in work for church agencies, organizations, parishes, and advocacy groups. Jim, a former reporter for The New York Times and The Washington Post, is founder and editor of www.episcopalcafe.com. Rebecca, a long-time communications strategist, has spearheaded public interest campaigns and church programs.


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