With just the right level of detail, and a graphically innovative approach, this book carefully guides students through the statistical techniques they will encounter in the real world.The basics, plus multiple regression, interaction effects, logistic regression, non-linear effects, all covered in a non-intimidating way for your students.The book uses three datasets throughout: General Social Survey, American National Election Studies, World Values Survey, and includes SPSS demonstrations at the end of each chapter.Most of your students will likely take only one stats course and use only one stats book in their college careers. This one innovatively equips them for their worlds ahead, regardless of the career paths they follow.