Daniel C. Richardson, PhD, is Senior Lecturer in the Department of Experimental Psychology at University College London. He has taught psychology at Stanford University and the University of California Santa Cruz, and his Introduction to Social Psychology course was awarded the Provost Teaching Award at University College London.

Part I: Getting Started with Social Psychology  5

Chapter 1: Introducing the Science of Social Psychology  7

Chapter 2: Exploring the Territory of Social Psychology  21

Chapter 3: Kitting Out: The Tools of Social Psychology  41

Part II: Understanding Attitudes and Actions 65

Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology  67

Chapter 5: Uncovering Implicit Attitudes and Associations  81

Chapter 6: Investigating the Link between Behaviour and Attitudes  97

Part III: Thinking about Ourselves and Others  111

Chapter 7: Asking the Perennial Question: Who Am I?  113

Chapter 8: How Fantastic Am I! Looking at Self-serving Bias  123

Chapter 9: Attributing Causes to People’s Behaviour 135

Chapter 10: Making Judgements about Other People: Bias and Prejudice  149

Part IV: Comprehending Social Influence  163

Chapter 11: Appreciating the Power of the Situation 165

Chapter 12: Carrying Out Orders: Obedience  179

Chapter 13: Getting into Line: Conformity and Social Norms  195

Chapter 14: Persuading People to Part with Their Pounds  205

Part V: Assessing Relationships, Groups and Societies  219

Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People  221

Chapter 16: Examining the Benefits and Dangers of Social Groups   245

Chapter 17: Bridging Cross-Cultural Differences  261

Part VI: The Part of Tens  273

Chapter 18: Ten Questions for Getting the Most from Psychology Articles  275

Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology  287

Index  295

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.