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Social Media Marketing All-in-One For Dummies?

ISBN: 9780470584682 | 0470584688
Format: Paperback
Publisher: For Dummies
Pub. Date: 9/1/2010

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Everything your business needs for a successful social media campaignFacebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring successIn the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

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