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Book I: The Social Media Mix.
Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.
Book II: Cybersocial Tools.
Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
Chapter 1: Developing Your ... MORE
Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.